Faith-based
Declining audience, no digital acquisition steering, non-compliant website.
Digital strategy, data platform, SEO/SEA, audience architecture.
- 2.4× traffic
- 3× lead base
- €1.94M additional fundraising (2 years)
02 / 0302 / Digital AdvisoryServices
Turn digital into the lever that amplifies your fundraising.
Digital is no longer an additional channel — it is the infrastructure of modern fundraising. From GEO audits to email loyalty programs, we build measurable systems that turn intent into gifts.
01
Bespoke digital support
Donor journey, CRM, marketing automation, SEO.
A strategic and operational partnership to steer your entire digital setup over time. Continuous diagnostic, tool selection, skill-building for your teams.
02
Digital fundraising audit
Full mapping and strategic roadmap.
Six weeks of analysis to surface your strengths, blind spots and quick wins. Deliverable: a prioritised 12-month roadmap.
03
Phygital transformation
Visit guide, email loop, database integration.
Capture on-site visitors and convert them into recurring donors through digital touchpoints embedded in the physical experience.
04
Digital fundraising plan
Audit, persona, KPIs, annual plan and bi-monthly follow-up.
A costed operational plan built with your teams and reviewed every two months to adjust the trajectory in real time.
05
Email loyalty programs
Donation appeals loop, copywriting and SMA.
Automated engagement and reactivation sequences, with editorial copywriting and integrated social media amplification.
06
SEA campaigns
Google Ads, AdGrants, ad copy and reporting.
Activation and optimisation of your Google Ad Grant (up to $10,000/month), paid campaign creation and weekly reporting.
07
SMA campaigns
Meta Ads, creative, donation landing page, tracking.
Donor acquisition on Facebook, Instagram and TikTok through native creative and landing pages optimised for conversion.
08
Cold emailing
Scraping, qualification, email sequences and reporting.
Targeted identification of B2B prospects (corporate patrons, foundations) and GDPR-compliant outreach sequences.
09
GEO campaigns for generative AI
GEO audit, AI visibility, Schema.org and LLM presence.
Optimise your presence across ChatGPT, Perplexity, Gemini and Claude. Audit, data structuring, training corpus ingestion and monitoring.
Why digital
Generative AI is redrawing the fundraising map.
Tomorrow's donor discovers nonprofits through ChatGPT, Perplexity and Gemini before ever visiting a website. Presence inside large language models (GEO — Generative Engine Optimisation) is becoming as critical as SEO was at the start of the 2010s. Vadato supports nonprofits across the entire digital chain: audit, CRM infrastructure, phygital journeys, paid campaigns, loyalty programs and now visibility inside AI engines. Every lever is measurable, every euro invested is tracked through to the gift.
Client cases
Measurable outcomes.
Heritage
Near-empty database, fundraising under €5K/year, 300K+ annual visitors.
Phygital journey to capture on-site audiences.
- €140K raised in year one
- ~500 automated contacts/month
Health
Ageing donor base, fundraising around €250K, insufficient acquisition.
Social media quiz campaign, SMA activation.
- +60% in 6 months
- €400K raised vs €250K
2.4× traffic3× lead base€1.94M additional fundraising (2 years)€140K raised in year one~500 automated contacts/month+60% in 6 months€400K raised vs €250K2.4× traffic3× lead base€1.94M additional fundraising (2 years)€140K raised in year one~500 automated contacts/month+60% in 6 months€400K raised vs €250K